Alejandro is the team's analytical brain. His journey began in 1998, a time when data began to glimpse his power in the retail. He not only sees boxes in a linear; he sees patterns, trends and metrics of performance. Alejandro is the one who translates the cold numbers of the sales report into concrete and effective shares in the store. It is obsessed with optimization: from the perfect plan to the efficiency of its routes. He's always looking for a way to improve, to do more with less. He was the first to adopt new reporting technologies and propose strategies based on predictive analysis. Its meticulous approach ensures that each decision is supported by data, transforming point of sale management into a precise science aimed at maximizing profitability.
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