Sofia is the personified energy, a force of nature that entered the GPV world in 1994 and revolutionized it with its dynamism. For her, the management of the point of sale is not just placing product, it is creating relationships. It has an amazing ability to connect with each store manager, turning tense negotiations into fruitful collaborations. Sofia sees supermarkets as living ecosystems, where each element must be in harmony to function. She is a natural problem solver; where others see an obstacle, she sees an opportunity to propose a second location, a cross promotion or an innovative idea that no one had considered. Its route is not a list of tasks, it is a network of alliances that strengthens each day, ensuring that its brands are not only present, but also preferred.
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