David is the pillar of the team, the strategist whose roots in the sector date back to 1986. It did not start with tablets or reporting software, but with a notebook, a pen and an innate ability to understand people. He has seen the retail evolve from within and knows every trick, every objection and every opportunity that is hidden in a linear. For David, each visit is a chess game; it anticipates the movements of the competition and positions its brands to win. His experience is not only a file of anecdotes, but a solid basis on which he builds innovative strategies. He teaches the team that, although technology changes, the principles of persuasion and trust will never do so. It is the calm in the storm, the mentor who always has precise advice and long-term vision.
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