Laura represents the new generation of GPV, a digital native who understands the point of sale with a "SEO" mentality. His career, which took off in the 2010's, is based on a simple principle: if in Google you fight for the first position, in the supermarket you fight for the best visibility. Laura applies digital marketing concepts to the physical world. It speaks of "key words" (the most sought after attributes of the product), "conversion rate" (rotation in the linear) and "user experience" (the ease with which the customer finds and chooses his product). It uses technology and data not only to report, but to optimize the brand's presence in real time. It is agile, proactive and understands that the battle for consumer attention is fought on both the mobile screen and the supermarket corridor.
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